PROFILE

LOA, a Japanese fragrance-centric haircare label, lives by the mantra “Allure is more.” Its curated scents and salon-grade formulas are said to awaken natural allure and embolden confident self-expression.

SCOPE

To position LOA as a premium salon fragrance-oil leader in China, we delivered a 360° market audit—mapping consumer scent preferences, competitor gaps, channel pricing and digital touchpoints—turning insight into a clear launch playbook.

SOLUTION

We craft a full-channel solution spanning cross-border, general trade and new retail, delivering localized ops and data-driven targeting to place LOA in the right hands at the right moment across China.