Not your average blender, Nutribullet is a handheld blender that focuses on nutrition made simple; with simple and easy to use products that have sold over 50M units worldwide. So much more than smoothies, Nutribullet’s diverse lineup of blenders allows you to blend up everything from soups, dips, and nut butters. 

Launch brand in China market on local sales platforms and create locally relevant engaging content to grow brand equity and local community. 

• Opened online and offline sales - T-Mall, JD Flagships & WeChat Community Store.

• Marketing - Social management on WeChat, Red-book with offline event activations via roadshows and trade shows.

• Annual average of $10M RMB GMV revenue // 15K Units.  

• Created local recipe content library with health and wellness KOLs.