Launched in 2015, Madness is a D2C Hong Kong celebrity streetwear brand sold globally online and offline. Starting as a passion project, the brand quickly garnered mass appeal amassing a large online following and experiencing triple digit growth three years consecutively.

Complete brand and financial audit of the business and brand to determine organizational health and brand identity, then proceeded to determine where efficiencies can be optimized across the organization to increase the bottom line and increase brand value.   Operations of brand sales, marketing and supply chain optimization within Mainland China.

• Audited financials including inventory stock take + cost reduction recommendations across COGS and OPEX

• Defined brand strategy including seasonal assortments, segmentation across sales channels, expansion into new channels, performance marketing, and business analytics reporting 

• Relaunched brand on brand right China sales platforms and increased sales 2-fold just by optimizing forecasting and supply chain.