PROFILE

People Footwear™ was born from a passion for developing the most comfortable, innovative, animal-free shoes on the planet. Deeply rooted on the west coast, our beautiful surroundings have inspired us to make products for our laid-back lifestyles with shoes that take us from our morning routine, to work, play, and home again all with a lightweight environmental footprint.

SCOPE

Complete brand and financial audit of the business and brand to determine organizational health and brand identity, then proceeded to determine where efficiencies can be optimized across the organization to increase the bottom line and increase brand value.   Operations of brand sales, marketing, and supply chain optimization within Mainland China.

SOLUTION

• Audited financials including inventory stock take + cost reduction recommendations across COGS and OPEX

• Defined brand strategy including seasonal assortments, segmentation across sales channels, expansion into new channels, performance marketing, and business analytics reporting

• Relaunched brand on brand right China sales platforms and increased sales 2-fold just by optimizing forecasting and supply chain.

• Social media operation and celebrities seeding.

• Offline campaign.