ch22 is a lifestyle brand focused on premium and affordable daily essentials.  The brand is focused on the most traditional product categories in life (living,  beauty, personal, kitchen, and travel) and redefining the experience with a hint  of Chinese heritage.

Take this startup brand and define sales strategy for launch into China market:

• Build awareness

• Create sales opportunities

• Define and engage with target consumer

Created partnership with ABM, a local Chinese influencer platform with over 3M female users  and achieved:

• $8M USD YTD GMV revenue

• 300M+ impressions in exposure

• YTD 500+ points of sale including hospitals, hotels, restaurants, etc.